Your brand has a story. We can help you tell it.

 
 

Who we are

We are a brand strategy consultancy that’s all about building up the online presence of your business and helping you tell the story of what your brand is truly about.

The physical and digital identities of your business are two different sides of the same coin. We can help you make both of them what you want them to be, and our sustainability approach gives you full control over your development.

Whether you’re looking to develop a brand strategy, amplify your online presence with great content, or improve your personal branding, we can guide you every step of the way.


Our focus

In this ever-changing and ever-accelerating world, the concept of “just keeping up” isn’t enough.

We specialize in a digital sustainability approach to brand strategies. That means we’ll give you the tools you need to develop and iterate at your own pace and move towards your own goals. We’ll help you optimize yourself and find ways to tell your unique story.


Our story

We’re a pretty diverse group of individuals who came together under a simple, yet profound belief: helping others is a pretty awesome thing to do.

Small moments like sharing a last slice of pizza with a starving buddy, impromptu Mario Kart tournaments, or making sure a friendship survived an unequal sharing of pancakes helped our group coalesce into a dedicated bunch.

Whether we’re throwing around ideas or red shells, our group is passionate about working hard until we get the results we’re looking for.

 
  Jason Yang -  Co-founder / Business Strategist  Of course, it’s about connecting the dots in life, from majoring in marketing to living it up as an eCommerce professional in the yoga-inspired fashion industry. An innate love for pizza and the art of food-making are engraved in the DNA of this self-proclaimed chef. And of course, life has to balance out with the dedicated Basketball Sundays.   LinkedIn

Jason Yang - Co-founder / Business Strategist

Of course, it’s about connecting the dots in life, from majoring in marketing to living it up as an eCommerce professional in the yoga-inspired fashion industry. An innate love for pizza and the art of food-making are engraved in the DNA of this self-proclaimed chef. And of course, life has to balance out with the dedicated Basketball Sundays.

LinkedIn

  Tak Shoji -  Co-founder / Digital Producer  This former content marketer turned product specialist originally desired a career in policing. Whether teaching ESL or coaching basketball, Tak always looked for lessons to teach beyond the subject matter. Also an avid gamer and flipper of pancakes, which - combined with basketball - completes the trifecta of his sanity.     LinkedIn

Tak Shoji - Co-founder / Digital Producer

This former content marketer turned product specialist originally desired a career in policing. Whether teaching ESL or coaching basketball, Tak always looked for lessons to teach beyond the subject matter. Also an avid gamer and flipper of pancakes, which - combined with basketball - completes the trifecta of his sanity.  

LinkedIn

  Jason Joo -  Designer  Being a Senior UI designer in a fast-evolving technology-driven retail industry means you need to step up your game in latching onto the most up-to-date technology while keeping a solid foundation in interaction design. Not to mention being the chin-up role model for the team and a faithful servant to the regal Queen Darami. Life keeps Joo cool and collected.   LinkedIn

Jason Joo - Designer

Being a Senior UI designer in a fast-evolving technology-driven retail industry means you need to step up your game in latching onto the most up-to-date technology while keeping a solid foundation in interaction design. Not to mention being the chin-up role model for the team and a faithful servant to the regal Queen Darami. Life keeps Joo cool and collected.

LinkedIn

  Paul Park -  Editor-in-Chief  Story craftsmanship is a serious business for this writing professional of 12 years, who also wears the hat of being a Usability Content Specialist at a technology-driven retail company. Also a very dedicated father to his son, Paul finds that few problems in life can’t be solved by a good story, the right perspective, and just maybe, a video game or two.   LinkedIn

Paul Park - Editor-in-Chief

Story craftsmanship is a serious business for this writing professional of 12 years, who also wears the hat of being a Usability Content Specialist at a technology-driven retail company. Also a very dedicated father to his son, Paul finds that few problems in life can’t be solved by a good story, the right perspective, and just maybe, a video game or two.

LinkedIn

  Andrew Poirier -  Business Strategist  If you looked at this  business professional with a background in running multi-million dollar business on paper it would be unlikely to guess what passions keep him entertained and employed. With a keen interest of board games, collectibles, movies, and video-games he's molded it into a career right in the middle of the entertainment industry. This crazy person is the organizer for Gnarly Project's Whiskey Night gatherings.   LinkedIn

Andrew Poirier - Business Strategist

If you looked at this  business professional with a background in running multi-million dollar business on paper it would be unlikely to guess what passions keep him entertained and employed. With a keen interest of board games, collectibles, movies, and video-games he's molded it into a career right in the middle of the entertainment industry. This crazy person is the organizer for Gnarly Project's Whiskey Night gatherings.

LinkedIn

  Darami -  Queen  This member of the Purr Royal Family resides in the home of her faithful servant (a.k.a. Mr. Joo). Crowned as the Queen, drenched in poise, this majesty is quite conscientious of her M.O.: “I am what I eat.” After all, she must maintain high standards so Tak can keep her staying just the way she wants to be, and Joo can serve her nutritional needs just as well.   I  nstagram

Darami - Queen

This member of the Purr Royal Family resides in the home of her faithful servant (a.k.a. Mr. Joo). Crowned as the Queen, drenched in poise, this majesty is quite conscientious of her M.O.: “I am what I eat.” After all, she must maintain high standards so Tak can keep her staying just the way she wants to be, and Joo can serve her nutritional needs just as well.

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